The best Google Business Profile audit tool
for agencies

Our geo grid is built directly into your GBP audit, making it the only tool that combines comprehensive GBP optimization insights with local geo grid rankings in a single report. While standalone local search grid tools exist, none integrate this data with the depth of business-specific recommendations, competitive GBP analysis, and AI-generated content suggestions that we provide. You get location rankings, competitor insights, and optimization recommendations all in one place—no need to jump between multiple tools or compile data manually.

Our tool analyzes the Google Business Profiles of top-ranking competitors in your client's local market and identifies specific elements they're using successfully. You'll see what categories competitors have chosen, how they structure their business descriptions, what types of posts they publish, how they use photos and videos, review response strategies, and more. This competitive intelligence helps you create data-driven recommendations showing your client exactly what successful competitors are doing that they could incorporate—insights that would take hours to research manually.

Our tool first creates a customer persona based on the business type, then analyzes 25+ local ranking factors. But what makes it special is HOW it analyzes. It uses AI to generate industry-specific business descriptions, suggests relevant post content themes, recommends optimal service categories, identifies local keyword opportunities, and creates review request strategies. The integrated geo grid shows specific rankings in different parts of the business's local search area, while the competitive GBP analysis reveals what top competitors are doing successfully. Most importantly, it explains every finding in terms that local business owners understand and respond to.

A Google Business Profile audit is a comprehensive review of a business's Google Business Profile (GBP), formerly known as Google My Business (GMB) listing. It involves analyzing all aspects of the profile to ensure accuracy, completeness, and optimization for better local search visibility.

It generally includes evaluating the following:

• NAP Consistency: Name, Address, Phone number.
• Business Categories: Primary and secondary.
• Business Description: Keyword optimization and accuracy.
• Media: Quality and relevance of photos and videos.
• Reviews: Quantity, quality, and management.
• Posts and Updates: Frequency and engagement.
• Q&A Section: Completeness and accuracy.
• Products and Services: Listing completeness.
• Attributes: Relevance and comprehensiveness.
• Local Pack Performance: Visibility for target keywords.
• Location-based rankings: How the business appears across their local search area.
• Competitive positioning: How what the business is saying compares to what top competitors are saying.

A Google Business Profile (GBP) audit is crucial because it helps local businesses identify and fix issues hindering their local search performance. It ensures that the business information is accurate, complete, and optimized, which can lead to improved visibility in local search results and Google Maps. With an integrated geo grid, businesses can also see exactly how they rank across their entire search area and understand what competitors are doing better—insights that drive more effective optimization strategies. This leads to more phone calls, website visits, and foot traffic.

GBP audit tools offer several benefits:

• Time efficiency: Automate the audit process with AI insights, reducing manual work from hours to minutes.
• Consistency: Ensure all key elements are checked for every client with intelligent recommendations.
• Scalability: Easily manage multiple client audits with business-specific suggestions.
• Professional reporting: Generate client-ready reports with actionable insights.
• Competitive analysis: Compare client profiles against local competitors automatically, with detailed GBP insights showing what competitors do better.
• Location analysis: Built-in geo grid shows rankings in a local search area without needing separate tools.

Common issues include:

• Incomplete or inaccurate business information.
• Poorly chosen or missing categories.
• Low-quality or outdated photos and videos.
• Lack of customer reviews or poor ratings.
• Unanswered customer questions or reviews.
• Inconsistent information across the web (NAP inconsistencies).
• Unused features like posts, products, or services.
• Missing optimization elements that competitors are using successfully.
• Inconsistent rankings in different parts of the business's search area.

Pricing Google Business Profile (GBP) audits requires strategic consideration, balancing value delivery with market positioning:

• Entry-level strategy: Offer a basic GBP audit as a complimentary service. This approach serves as an effective foot-in-the-door strategy, showcasing your expertise and potentially converting prospects into long-term clients. It's also a valuable tool for re-engaging past clients, demonstrating your ongoing commitment to their success.
• Value-based pricing: For a comprehensive audit and optimization, consider a pricing range of $299 to $699+, depending on the depth of analysis, what you include as part of the optimization, and your agency's market position. Factors influencing price include business complexity, competitive landscape, and the scope of recommendations provided. The integrated geo grid analysis and competitive GBP insights add significant value that justifies premium pricing.
• Time-based calculation: A thorough GBP audit with manual geo grid checking and competitive analysis typically requires 3-4+ hours, including location ranking research, competitor profile analysis, and report preparation. Use your agency's hourly rate as a baseline, then adjust based on the perceived value and potential impact for the client. This should still be kept in consideration even if you use GBP tools and software like My Web Audit to run comprehensive GBP audits with integrated geo grid analysis in 5 minutes.

Remember, the audit is often a gateway to ongoing optimization services. Consider packaging the audit with implementation services or a broader local SEO strategy for increased client value and agency revenue.

Conducting a thorough Google Business Profile (GBP) audit varies significantly based on the methodology you use in your agency.

Manual Approach: A detailed manual audit can take 1-2 hours per profile. This includes analyzing all GBP elements, cross-referencing with competitors, and formulating recommendations. If you add manual geo grid analysis and competitive GBP research, this can extend to 3-4+ hours.

When you use My Web Audit GBP software, a comprehensive Google Business Profile (GBP) audit takes about five minutes to complete. The audit software even creates a beautiful and actionable report for you to present to your clients, with AI-generated insights tailored to their specific business type, integrated geo grid location rankings, and competitive GBP analysis—all included automatically.

A well-structured Google Business Profile (GBP) audit report is crucial for agencies to demonstrate value to clients and guide optimization efforts. Here's an example of a professional GBP audit report.

By presenting a comprehensive yet easy-to-understand audit report with AI-generated, business-specific recommendations, integrated geo grid location analysis, and competitive GBP insights, agencies can clearly demonstrate the need for GBP optimization and set the stage for ongoing local SEO services. This approach not only provides immediate value but also helps in building long-term client relationships.

Improving your client's Google Business Profile (GBP) visibility requires a comprehensive approach. Start with a thorough GBP audit using specialized software like My Web Audit to identify optimization opportunities quickly. Our AI creates business-specific recommendations for key elements like NAP consistency, accurate categories, compelling descriptions, quality visuals, and active review management. The integrated geo grid shows exactly where rankings need improvement across the search area, while the competitive GBP analysis reveals specific strategies that top competitors are using successfully.

Regular content updates through GBP posts and offers can boost engagement and visibility. However, GBP optimization doesn't exist in isolation. It's crucial to align it with broader local SEO strategies. Ensure your client's website is optimized with location-specific landing pages, local schema markup, and mobile responsiveness. Build and manage consistent local citations across online directories. By implementing a comprehensive GBP SEO strategy with AI-powered insights, location-specific analysis, and competitive intelligence, agencies can significantly improve their clients' local search performance and drive more qualified traffic to their business.

A Google Business Profile (GBP) audit is essential for improving local SEO results because it directly impacts a business's visibility in local search rankings. Google prioritizes well-optimized GBPs when displaying results for local queries. An optimized profile significantly increases the chances of appearing in the coveted “Map Pack” - the prominent local pack listings featuring map results at the top of search engine results pages (SERPs).

Businesses featured in the Map Pack typically experience a substantial increase in customer engagement, including more phone calls, website visits, and foot traffic. With an integrated geo grid built right into My Web Audit, you can see exactly how your client ranks across their search area and identify specific areas for improvement. The competitive GBP analysis shows what successful competitors are doing differently, providing actionable insights that drive more effective optimization.

By conducting GBP audits with AI-powered business insights, location-based ranking analysis, and competitive intelligence, businesses can identify and address optimization opportunities, ensuring they maintain a competitive edge in local search results and capitalize on the high-intent traffic that local searches generate.

Yes. Our competitive GBP analysis automatically identifies what top-ranking competitors in your client's local market are doing successfully on their profiles. You'll see their category choices, business description strategies, post frequency and types, photo and video usage, review management approaches, and more—all compiled automatically in the audit report. This competitive intelligence would typically require hours of manual research, but our tool delivers it in minutes as part of your comprehensive GBP audit.