Generating Leads From Groups like LinkedIn & FB Playbook
Follow this playbook to learn how to generate leads from groups like FB, LinkedIn, and other online communities.
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Overview
Completed ViewOverview
Online groups and communities like Facebook and LinkedIn groups are a great way to educate, engage and add value to your ideal customers.
This strategy will not work well for you, and it will probably get you banned from the group jump into the group and start using these templates or trying to sell or DM their members.
Let me start by telling you that we believe in leading with value in your agency’s lead generation and sales processes. It is important to respect the community and see it as a place to deliver value to as many people as possible by sharing your knowledge and educating them on how to get better results from what you share vs. a lead source to mine…
So we recommend that you:
- Find and join a list of groups on Facebook, LinkedIn, or other online communities your ideal customers use.
- Invest 10-15+ minutes a few times a week for a few weeks to jump in and engage with posts in the group that relates to your industry or expertise.
- Connect with the admins and see if there are ways you can add value to the community. That could be doing a live webinar or Q&A.
When you do this correctly, you should get results like Peter, who initially posted about this strategy a few years ago and has used it several times to generate leads and close more revenue.
And it still works now, as you can see from Kreete success story below.
So if you’d like to start generating leads from online communities like Facebook and LinkedIn groups, keep reading.
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Step #1 — What Groups Do I Join?
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Step # 2 — Finding Groups & Building Lists
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Step #3 — Group Engagement & Adding Value
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Step #4 — Generating Leads
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Take Action
Completed ViewTake Action
When you focus on adding value and sharing your expertise, you’ll realize that using FB, LinkedIn, and other online groups can be a much easier and more effective way to generate leads for your agency than cold email and cold calling.
Now to see results, you need to take action.
And there you have it – my four-step process for web agency owners who want to generate leads using online groups like FB & LinkedIn. Here’s a recap of the four steps:
Step 1: Identify what groups to Join.
Step 2: Find the groups & build the lists. Here is an example spreadsheet you can use to work off of.
Step 3: Here are some examples of how to engage and add value to a group
Step 4: Customize these proven templates that focus on leading with value to generate leads from the groups you’ve nurtured over the past 3-4+ weeks.
We use My Web Audit to quickly and easily create web audits for those interested in our services and get their website or GBP audited. You can also coordinate special training with group administrators where you teach the group about five ways to generate more leads from a website or five ways to optimize their GBP and give these audits away to every attendee, or you can create some scarcity by putting a cap on the number (e.g., the first 15 people to request one now will get a free audit and a 30-minute call with you).
The type of audit you do depends on your audience and their needs. For example, if the group is focused on contractors, a GBP audit may be more valuable than an SEO audit. If you are in a group of e-commerce users then an e-commerce audit would probably be more relevant and of higher value to the group.
Aside from leveraging online groups to generate leads for your agency, below, you’ll find a variety of proven methods for your agency to get your brand and message in front of your ideal audience.
You don’t need to implement all of them. You should only choose one or two to focus on so that you don’t spread your efforts too thin. I highly recommend starting with ONE method and focusing on that one method until you’ve got it up, running, and delivering results for you before you try another.
Here are a few lead generation methods to consider:
- Getting featured on podcasts, guest blogs, or webinars.
- Strategic partnerships with others that share the same customer as you. I.e., partnerships with business coaches, CPAs, IT consultants, and lawyers.
- Create your own online community on Facebook / LinkedIn and nurture them over time.
- Paid ads on platforms like Google, Facebook, Instagram, and LinkedIn
- Attending events and tradeshows.
- Content marketing.
- Outbound marketing, like cold emails, cold calls, and LinkedIn automation.
Now take what you’ve learned and put it into action. If you’ve got questions or need additional support, join our weekly Ask Me Anything (AMA) calls. Click here for more details.
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MyWebAudit Free Trial
Completed ViewMyWebAudit Free Trial
We’ve always known that providing value was key to closing sales. It’s how we grew a successful agency. But here’s something else we discovered—we were spending too much time and money eliminating the guesswork so we could deliver that value.
That’s why we created My Web Audit, a website audit tool that delivers tremendous value up-front with minimal time or cost. We’ve stopped wasting hours trying to run reports and build presentations—and you can too.
Now, in just FIVE minutes, you can run an in-depth audit that produces beautiful reports, measuring everything that matters to our prospects and customers. These web audits don’t require any investment or commitment from your prospect. What they do instead is very specifically show your prospect how you’re going to help them—eliminating the guesswork.
Learn more at www.mywebaudit.com
Have Questions or Suggestions?
If you have any specific questions related to this playbook or suggestions on ways we can improve it. Use the chat icon on the bottom right to send us a message or click here to send us a note.
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Overview
Online groups and communities like Facebook and LinkedIn groups are a great way to educate, engage and add value to your ideal customers.
This strategy will not work well for you, and it will probably get you banned from the group jump into the group and start using these templates or trying to sell or DM their members.
Let me start by telling you that we believe in leading with value in your agency’s lead generation and sales processes. It is important to respect the community and see it as a place to deliver value to as many people as possible by sharing your knowledge and educating them on how to get better results from what you share vs. a lead source to mine…
So we recommend that you:
- Find and join a list of groups on Facebook, LinkedIn, or other online communities your ideal customers use.
- Invest 10-15+ minutes a few times a week for a few weeks to jump in and engage with posts in the group that relates to your industry or expertise.
- Connect with the admins and see if there are ways you can add value to the community. That could be doing a live webinar or Q&A.
When you do this correctly, you should get results like Peter, who initially posted about this strategy a few years ago and has used it several times to generate leads and close more revenue.
And it still works now, as you can see from Kreete success story below.
So if you’d like to start generating leads from online communities like Facebook and LinkedIn groups, keep reading.
Step #1 — What Groups Do I Join?
Your first step is identifying the type of groups or communities you want to join and why.
So how do you select groups that are a good fit for your agency?
Think about your ideal prospect – and then think about what groups they would join. You want to join and contribute value to these online groups and communities.
Step # 2 — Finding Groups & Building Lists
Your second step is to create a potential list of Facebook, LinkedIn, or other online groups or communities where your ideal customers hang out.
Finding Groups Using Google
Step #3 — Group Engagement & Adding Value
Now that you’ve got a list of groups that you’ve joined, you need to do the following:
Step #4 — Generating Leads
After 3-4+ weeks of adding value and engaging a group, you can customize and use some of the templates below and see how you can add value and organically get the right members in the group to inquire about your agency services.
These examples primarily focus on web design, but you can easily adjust them and use them for SEO, Google Business Profile optimization, Page Performance, and other agency-related services.
Take Action
When you focus on adding value and sharing your expertise, you’ll realize that using FB, LinkedIn, and other online groups can be a much easier and more effective way to generate leads for your agency than cold email and cold calling.
Now to see results, you need to take action.
And there you have it – my four-step process for web agency owners who want to generate leads using online groups like FB & LinkedIn. Here’s a recap of the four steps:
Step 1: Identify what groups to Join.
Step 2: Find the groups & build the lists. Here is an example spreadsheet you can use to work off of.
Step 3: Here are some examples of how to engage and add value to a group
Step 4: Customize these proven templates that focus on leading with value to generate leads from the groups you’ve nurtured over the past 3-4+ weeks.
We use My Web Audit to quickly and easily create web audits for those interested in our services and get their website or GBP audited. You can also coordinate special training with group administrators where you teach the group about five ways to generate more leads from a website or five ways to optimize their GBP and give these audits away to every attendee, or you can create some scarcity by putting a cap on the number (e.g., the first 15 people to request one now will get a free audit and a 30-minute call with you).
The type of audit you do depends on your audience and their needs. For example, if the group is focused on contractors, a GBP audit may be more valuable than an SEO audit. If you are in a group of e-commerce users then an e-commerce audit would probably be more relevant and of higher value to the group.
Aside from leveraging online groups to generate leads for your agency, below, you’ll find a variety of proven methods for your agency to get your brand and message in front of your ideal audience.
You don’t need to implement all of them. You should only choose one or two to focus on so that you don’t spread your efforts too thin. I highly recommend starting with ONE method and focusing on that one method until you’ve got it up, running, and delivering results for you before you try another.
Here are a few lead generation methods to consider:
- Getting featured on podcasts, guest blogs, or webinars.
- Strategic partnerships with others that share the same customer as you. I.e., partnerships with business coaches, CPAs, IT consultants, and lawyers.
- Create your own online community on Facebook / LinkedIn and nurture them over time.
- Paid ads on platforms like Google, Facebook, Instagram, and LinkedIn
- Attending events and tradeshows.
- Content marketing.
- Outbound marketing, like cold emails, cold calls, and LinkedIn automation.
Now take what you’ve learned and put it into action. If you’ve got questions or need additional support, join our weekly Ask Me Anything (AMA) calls. Click here for more details.
MyWebAudit Free Trial
We’ve always known that providing value was key to closing sales. It’s how we grew a successful agency. But here’s something else we discovered—we were spending too much time and money eliminating the guesswork so we could deliver that value.
That’s why we created My Web Audit, a website audit tool that delivers tremendous value up-front with minimal time or cost. We’ve stopped wasting hours trying to run reports and build presentations—and you can too.
Now, in just FIVE minutes, you can run an in-depth audit that produces beautiful reports, measuring everything that matters to our prospects and customers. These web audits don’t require any investment or commitment from your prospect. What they do instead is very specifically show your prospect how you’re going to help them—eliminating the guesswork.
Learn more at www.mywebaudit.com
Start closing more deals—faster and easier with incredible audit reports business owners will love
Try My Web Audit FREE for 7 days—no credit card required
Case Studies
Discover how we've empowered web and digital agencies to elevate their services with our expert solutions in web design, development, and SEO, leading to enhanced online presence, increased traffic, and higher conversion rates. Our case studies showcase real-world examples of successful partnerships with agencies, delivering outstanding results.
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![Rob Riggs]( "Rob Riggs")
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![Carol Stambaugh]( "Carol Stambaugh")
5-Figure Projects
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80% Close Rate
For recurring revenue clients
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